President Tony Bartel says Disney’s just-released toys-to-life game “off to a very strong start.”


Just-released toys-to-life game Disney Infinity has hit the ground running, according to major international retailer GameStop.

President Tony Bartel said today during an earnings call that Disney Infinity is “off to a very strong start, exceeding our expectations.”

The success of Disney Infinity will have major implications for Disney Interactive’s bottom line, Disney CEO Bob Iger said earlier this month.

“If Infinity does well, it bodes very well for the bottom line of this unit,” Iger said in February. “If it doesn’t do well, the opposite will be the case.”

Disney Infinity reportedly cost $100 million to develop. An anonymous source told the Wall Street Journal last week that along with the budget comes an enormous pressure for the game to be a success.

“It’s a Hail Mary with a tremendous amount of pressure to be a hit,” the source said.

Though early checks may show Disney Infinity is off to a strong start, the game will need to continue to sell well to catch Activision’s Skylanders series, which has minted over $1.5 billion in worldwide sales to date.

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GameStop: Disney Infinity “exceeding our expectations”” was posted by Eddie Makuch on Thu, 22 Aug 2013 10:19:46 -0700